What SWOT analysis explains? It can happen to Groupon in the Services at the present moment. Free Press, O. Send your data or let us do the research. Organization structure is only compatible with present business model thus limiting expansion in adjacent product segments.

Secondly it is more costly for Groupon to serve the rural customers than urban customers given the vast distances and lack of infrastructure. One of the reasons is that the adoption of products is slow in rural market. Economic uptick and increase in customer spending, after years of recession and slow growth rate in the industry, is an opportunity for Groupon to capture new customers and increase its market share. Even though Groupon is spending above the industry average on Research and Development, it has not been able to compete with the leading players in the industry in terms of innovation. Groupon already have know-how to operate into the competitive US market. Browse marketing analysis of more brands and companies similar to Groupon.

This approach also suffers from one major drawback – it focus on individual importance of factor rather than how they are collectively important and impact the business holistically. Groupon is investing gtoupon resources in training and development of its employees resulting in a workforce that is not only highly skilled but also motivated to achieve more.

Clearly defining the objectives of the SWOT analysis. Groupon Collective can use the emerging trend to start small before scaling up after initial success of a new product. Automation of activities brought consistency of quality to Groupon products and has enabled the company to scale up and scale down based on the demand conditions in the market.

It will provide the leaders with a better understanding of market, organization, and competitors.

Solved SWOT: Groupon SWOT Analysis / Matrix

This has enabled the company to charge a premium compare to its competitors in Customers, Entrepreneurship, Growth strategy industry. In the short term SWOT is an effective tool to improve business processes, part of business, or both together.


It can happen to Groupon in the Services at the present moment. For example changing environmental regulations can be both a threat to company it can also be an opportunity in a sense that it will enable the company to be on a level playing field or at advantage to competitors if it able to develop the products faster than the competitors.

groupon case study swot

It also solves the long list problem where organizations ends up making a long list but none of the factors deemed too critical. A comparative example could be – GE healthcare research helped it in developing better Oil drilling machines. The matrix is only a starting point for a discussion on how proposed strategies could be gdoupon.


SWOT analysis a highly interactive process and requires effective coordination among various hroupon within the organization such as — marketing, finance, operations, management information systems and strategic planning. There are interrelationships among the key internal and external factors that SWOT does not reveal that may be important in devising strategies.

Strengths are the firm’s capabilities and resources that it can use to design, develop, and sustain competitive advantage in the marketplace. The Groupon is one of the leading organizatations in its industry. Utmost care has been taken in the analysis of the brands.

Groupon SWOT Analysis / SWOT Matrix

The easiest objective for which SWOT analysis can be used by Groupon is for setting strategic goals, defining key objective areas and desired results. Anti-competitive investigations aimed to curb deep discounted deals. Based on Fern Fort University extensive research — some of the strengths of Groupon are — Highly skilled workforce through successful training and learning programs.

Euromonitor”Services Sector Analysis “, Published in What SWOT analysis explains? Even though Groupon is spending above the industry average on Research and Development, it has not been able to ggroupon with the leading players in the industry in terms of innovation.


This studh study describes the beginnings of Groupon, as well as the firm’s rise to power, the rise of its numerous competitors, its decisions and expansion strategies, and the collective buying industry as a whole.

SWOT GROUPON | Editable SWOT Diagram Template on Creately

Threats Groupon Facing – External Strategic Factors Intense competition — Stable profitability has stufy the number of players in the industry over last two years which has put downward pressure on not only profitability but also on overall sales.

Managing and eliminating these weaknesses can drive future growth of Groupon. To overcome these challenges companyname needs to build a platform model that can integrate suppliers, vendors and end users.

Relationship building with existing partners for long term and return business. Will it be able to sustain its incredible growth rate, or is its business going to peak quickly and then fade?

To manage these competitive challenges and macro environment trends leaders at Groupon can use SWOT to pinpoint specific threats and allocate requisite resources to deal with those threats. It will provide Groupon Collective an opportunity to penetrate entry level market with a no-frill offering. Managers have to be certain if the weakness is present because of lack of strategic planning or as a result of strategic choice.

groupon case study swot

Given the large customer base, Groupon can’t respond quickly to the needs of the niche markets that disruptors are focusing on. Strategy is about making choices and weakness are the areas where a company can improve using SWOT analysis and build on its competitive advantage and strategic positioning.